Alfred N. Steele becomes president and chief executive officer of Pepsi-Cola. Mr. Steele's wife, Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line.

Pepsi-Cola advertising keeps pace with consumer tastes as Steele pioneers the promotion of Pepsi-Cola as an experience rather than a bargain. The "Twice as much for a nickel" slogan gives way as "More bounce to the ounce" takes Pepsi into the energetic decade.