In 1998 Pepsi launches its new look, called "Globe," which prominently features a stylized, three-dimensional Pepsi Globe set against a blue ice backdrop. It affects all can, bottle, and multican packaging for Pepsi, Diet Pepsi, Caffeine Free Pepsi and Caffeine Free Diet Pepsi.

Pepsi features its popular "GeneratioNext" campaign with spots that include Goose, Gnat and Stunt Driver (featuring racing superstar Jeff Gordon).