In December, American music and film sensation Beyoncé Knowles joins the Pepsi family.

The company introduces Pepsi Blue. A fusion of berries with a splash of cola, the blue-hued soft drink is created by and for teens.

Dawn Hudson is named president of Pepsi-Cola North America. Dawn becomes the second woman to head the Pepsi-Cola business in the United States. The first was Brenda Barnes, who served with distinction from April 1996 to late 1997.

Pepsi-Cola becomes the official soft drink sponsor of the National Football League.

Supermodel Cindy Crawford unveils new Diet Pepsi graphics during the March Academy Awards telecast. The new packaging features a bubbly blue background that reflects the brand’s light, crisp, refreshing qualities. Cindy's commercial also helps introduce a new Diet Pepsi tagline, “ Think Young. Drink Young.”

In a new blockbuster commercial, Britney Spears takes consumers through a fast-paced look at the “Pepsi Generations,” from the 1950s through today. Before the commercial debuts during the Super Bowl, more than 415,000 fans click to pepsiusa.com and vote for their favorite generation. The winner: Britney at a 1950s-era doo-wop diner.