Pepsi-Cola unveils a new advertising campaign, "Pepsi. It's the Cola," which is the brand's first major campaign shift since 1999. The new campaign highlights the popular soft drink that goes with everything from food to fun.

Pepsi's last major campaign change was in 1999, when it debuted "The Joy of Cola," which became "The Joy of Pepsi" in 2000.

Capitalizing on the power of the Pepsi globe – one of the world's most recognizable icons – Pepsi updates its image with a bolder, more contemporary look. The more dynamic design embodies the youthful attitude, boldness and excitement of Pepsi. The early 2003 change means a facelift for everything bearing the Pepsi and Caffeine Free Pepsi logos, from cans and bottles to vending machines and billboards.

Mountain Dew offers its third line extension with Mountain Dew LiveWire, combining the unique citrus taste of Mountain Dew with a bold orange flavor. Available summer 2003.

Pepsi's blockbuster summer promotion "Pepsi Play for a Billion" gives 1,000 consumers the chance to play for $1 billion on a live television show on The WB. The 1,000 sweepstakes winners will play a game of chance followed by a nail-biting elimination process to determine the guaranteed $1 million prizewinner. The $1 million winner will then have a chance to win $1 billion without forfeiting the $1 million prize.

In September, Richard Bay, a 42-year-old high school teacher from Princeton, West Virginia, became a millionaire on "Pepsi Play for a Billion" on The WB. Bay was one of 1,000 contestants who won a chance to appear on the show, and he survived a game of million-dollar guts to beat out nine other finalists and capture the $1 million prize. Bay and the television audience then held their collective breath to see if he would also win the billion dollar grand prize - which would have constituted the largest cash giveaway ever. Instead, his number was two digits off the billion-dollar number, which was selected by Kendall, an Orlando-based chimpanzee. Bay was still pleased with his cool million, and he and his wife Linda plan to help build a new library in their hometown.