Pepsi announces that it will launch Pepsi EDGE, the first full-flavored cola with 50% less sugar, carbohydrates and calories than regular colas. Pepsi EDGE delivers its full-flavored cola taste through a unique blend of Splenda (sucralose) and high fructose corn syrup. The national rollout begins late summer of 2004.

Pepsi unveils five new TV commercials for Pepsi and Sierra Mist on Super Bowl XXXVIII, making this the 19th straight year that Pepsi has advertised in the big game.

On Super Bowl Sunday, Apple and Pepsi officially launch a historic promotion to legally give away 100 million free songs to Mac and Windows PC users from Apple's iTunes Music Store. From February 1 to March 31, 100 million winning codes are randomly seeded in 20- ounce and 1-liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and the winning codes are redeemable for a free song from the iTunes Music Store.