'Madagascar' stays on top at weekend B.O.
Holdovers led the charge this weekend at the domestic box office, as nationwide newcomers "Rock of Ages" and "That's My Boy" fell flat. Warner Bros.' rock-music ensembler earned an estimated $15 million through Sunday, while Sony's latest Adam Sandler pic came in with $13 million. Both debut perfs were on the low-side of modest pre-weekend expectations. Winning the world for its second straight frame, "Madagascar 3: Europe's Most Wanted," from Paramount and DreamWorks Animation, added another chart-topping estimated $35.5 million to its $120.5 million Stateside cume. Toon estimated $53 million internationally this weekend, yielding a overseas tally of $157 million for $277.5 million globally. Fox's "Prometheus," meanwhile, fell 60% domestically -- slightly steeper than expected -- for an estimated soph-sesh take of $20.2 million, which brings its domestic cume to $88.9 million. Last weekend, "Madagascar" and "Prometheus" helped Stateside box office eclipse 2011's running summer tally by 2%; that lead likely won't last through the weekend. "Rock of Ages," budgeted at $75 million (not including marketing), and "That's My Boy," which cost $65 million, weren't expected to blow away the competish, though neither opening gives much momentum for the pair over the long haul. "Rock of Ages" received a soft B CinemaScore rating; "That's My Boy" scored a B- overall. Warner prexy of domestic distribution Dan Fellman noted, however, that "Rock" could benefit from targeting a mostly over-25 female crowd. "Female-skewing movies tend to play better mid-week," Fellman said. "So we'll see if we can play a little catch-up." Playability is stellar for some pics on the indie front; most notably, with Focus Features' "Moonrise Kingdom," which grossed $2.2 million from 178 locations. Pic's cumed $6.8 million after four weeks domestically.
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