Facebook.com/KatyPerryOn Tuesday, Katy Perry landed four nominations for the 2012 MTV Video Music Awards, including Video of the Year for her fairy-tale fantasy "Wide Awake" and Best Female Video for her military-themed clip, "Part of Me." It's no surprise that she's been honored again; after all, last year, Katy had the most VMA nods of any artist -- nine -- and ended up taking home the top prize for "Firework." That's because Katy will stop at nothing to realize her video visions.
In an interview with Vevo, which has certified five of her clips for over 100 million views each, Katy explains that she sees making videos as a way to enhance her singles and not, as she explains, "just another kind of opportunity to push a song."
Katy says, "It's actually another way for me to give [a song] another layer and another branch and I'd rather really make a mini movie. Whether that means I've got five dollars or a million dollars, I will always try."
According to Katy, making videos is so important to her because she says she personally understands things best when both sound and vision are involved.
"I really get it when I see it and I get it when I hear it and for some reason that's really important to me in the way I digest life," she explains. "So, with me, I wanna put out a really strong visual because I'm sure there's other people out there [who] learn [that way]...and that's how they're processing things."
She adds, "Really I have so many different thoughts and ideas and moods, and I love displaying all of them in my music videos.
Katy says that in a way, videos like "T.G.I.F. (Last Friday Night)" and "Firework" are visual representations of the way she approaches her songwriting.
"It's really fun for me to take one line [in a song] and give it two meaCHRnings, maybe three if I'm lucky," she explains. "That's how it is with making music videos. It's like I get to give it another layer and people get to understand the real, true essence and meaning of the song better when they see the...video."
Katy will compete against the likes of Rihanna, Gotye and Beyonce at the 2012 MTV Video Music Awards, which will air September 6, live on MTV.
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