Russell Brand took heiress Jemima Khan out on a secret date.
The 38-year-old comedian reportedly took the millionairess for a budget dinner at a Vietnamese restaurant to take her away from her usual "showbiz trappings" so they could properly get to know each other.
A source told The Sun on Sunday: "He wanted to connect with Jemima without the showbiz trappings she's used to.
"There's a strong connection between them and they're attracted to each other, especially on an intellectual level.
"Russell loves East London because it's gritty and low-key - very different to Jemima's usual haunts around Chelsea."
The 'Despicable Me 2' star have known each other for years and Russell set up a cheap date on Thursday (09.05.13) which included an afternoon cycling and a cheap meal costing around £6 each.
The insider added: "He suggested they go on a lengthy bike ride around the area. They even crossed Tower Bridge at one point, laughing and having a great time.
"Then he took her to the Song Que Vietnamese restaurant on Kingsland Road in Hackney.
"There's nothing flash about it. Most main meals only cost six quid but the food is great and Russell loves the area."