From iTunes to Spotify, digital music is here and it’s here to stay. For artists it’s a gift and a curse. Most digital music platforms are acceptable for fans to discover new music and explore different genres but what about the artist? Financially, how does it benefit them? That’s where Soundsupply comes in.
Every month Soundsupply bundles 10 digital music albums and lets you buy the lot online for a mere $15. All participating bands and artists featured in their bundles have agreed to collectively share their music this way. Their latest bundle contained nine albums plus an e-book for $15, an equivalent price on iTunes adds up to around $100. So it obviously benefits the consumer but has also proven to be more profitable for bands than any streaming service.
Co-founder Tim Mortensen told Fastcolabs.com that one of their more popular bands featured in a bundle made up to $1,200 on 10 days of sales on Soundsupply. Within the 3-month timespan before and after the bundle, the same band made just $2.95 from Spotify royalties. He also stated each artist on Soundsupply averages a little over $1,000 per 10-days drop.
This new innovative music platform started in early 2012 as a side project of the Mortensen brothers but is now changing the digital music buying process. Spotify, Rdio, and Pandora are all great services but their distribution methods are dated. Change is good and I believe all Soundsupply artists would agree. Check it out for yourself at Soundsupp.ly.