Electronic Arts becomes latest company to end relationship with world No 1 Tiger Woods, a 15-year assocation that has brought in almost $771 million
EA Sports has become the latest big-name company to sever ties with Tiger Woods, with the computer game giant calling time on its 15-year relationship with the current world No 1.
Woods is the namesake for the hugely popular "Tiger Woods PGA Tour" video game series - a franchise that has brought in almost $771 million over the course of its lifetime.
However, Woods's image was tainted as a result of the scandal that surrounded his personal life back in 2009 and, one by one, his major sponsors have called time on the world's most high-profile golfer. Accenture, AT&T, Gatorade and Tag Heuer either severed or didn't renew their deals with him.
EA initially stood by the American and insisted extramarital affairs didn't hurt his status. They chose to have him share the game's cover in recent years with the likes of Rory McIlroy, Rickie Fowler and Arnold Palmer.
However EA have now ended their relationship with Woods, too, meaning only two sponsors who were with Woods in 2009 remain - Nike and plane sharing company NetJets.
Woods's agent, Mark Steinberg, said: "We had an incredible run. Outside of [John] Madden, you would be hard pressed to find a sports figure that meant as much to a video game company as Tiger meant to EA. But times are changing and EA had to re-evaluate the partnership and frankly so did we."