What To Rock At SXSW 2014
South by Southwest is one of the coolest and most comprehensive U.S. festivals you can hit up this spring. Established in Austin, Texas back in 1987, SXSW transformed into a huge music, film, and tech extravaganza. The music portion alone features more than 2,200 official performers and more than 100 venues in downtown Austin. So there’s no question that the SXSW experience can get overwhelming at times. Artists, music professionals, emerging filmmakers and more all come in from around the world to participate in this nine-day long event. On top of all of that, you have to worry about what to wear!
If you’re lucky enough to be in Austin sometime between March 7-16, you have to be in the know when it comes to all the hottest trends and latest designers. Stylish celebrities, musicians and professionals abound, so there’s no excuse to show up looking out of touch. To lighten your load we’ve compiled a list of the best clothing labels, accessories, tech and even beauty products to sport at SXSW. We tried to keep the pricing reasonable, making sure to include affordable options for everyone on a budget. With labels like Weekend Offender, Staple, and Alife all included in our style guide, there are options for everyone, no matter your personal style. And we swear some of these products can change your life, or at least your wardrobe. To prepare you for some smoldering Austin heat and the multitude of hip events you’ll be attending, we’ve made the ultimate SXSW style guide. Leave the fashion to us, you just worry about getting in to the parties!
Jackets are a major part of Weekend Offender’s Spring/Summer ‘14 collection. They meet all of their customers needs with sharp cuts, premium fabrics, and Mod style. A number of sub-cultures affect Weekend Offender’s style, but the label always stays loyal to their key influencers of music, films and youth culture, both past and present. It’s no surprise they landed on our SXSW style guide, with their latest collection of hip and quirky designs.
Adidas X Opening Ceremony
Adidas Originals x Opening Ceremony return with a vengeance, releasing their fantastic and fun baseball-inspired line. Here we have a white dress with glove stitching throughout the garment. This dress will bring out the biggest player in the game — you! A definite statement piece, you can wear it with kicks or sandals for a hip daytime look, or platforms in the evening for a chic night out.
Staple brainchild, Jeff Staple, is still influencing youth today with his innovative, pigeon-marked designs. This spring he brings you his staple pigeon design in web 1.0. The pixelated matching Staple T-shirt and cap are perfect for a day out in the sun, hitting up all the music venues of downtown Austin.
Check out more Staple Design items on Facebook.
The hearts-woven shirt by Alife is a great addition to your SXSW wardrobe. The versatile unisex piece gives a fun and casual spin on your basic dress shirt. Ladies can pair it up with cute shorts for daytime look. While fellas’ can spice up a regular denim look, by pairing it with shorts or jeans for a day or night out.
Check out Alife's Facebook page for more.
Here at Pepsi we like to keep up with all types of fashion trends. That said, fashion is not complete if you don’t own stylish, wearable tech. Marshall Headphones bring you just that. So what better place to sport a pair of these awesome headphones than at one of the coolest music festivals in the country?
Check out Marshall on Facebook for more!
Michael Todd True Organics
So not only are we going to keep you looking fresh with the latest gear, we’re also going to keep your skin looking flawless. With that sweltering Austin heat, a good set of skincare products is essential. Michael Todd True Organics are an excellent option. The paraben and sulfate-free line is made entirely in the U.S. They use premium ingredients from organic farms and create products that will keep your skin glowing and fresh. You can thank us later for your newly radiant skin.
Check out all of their products on Facebook.
Funky socks made in Japan, need we say more? They’re made from high-quality materials and feature unique patterns and textures. Check out the extremely fun and stylish designs from the Japanese label, and pair them with whatever your heart desires.
Check them out on Facebook.
Limoland is the brainchild of European designer, Jean “Johnny” Pigozzi. Since 2007 he has created collections filled with colorful palettes and worldly aesthetics. Guys, Limoland swim trunks can be rocked poolside, at a BBQ or a music event. And they’re perfect for staying cool in the Austin heat. Ladies, same applies to you, Limoland swimwear can be worn under mesh dresses or with a chic wrap.
See more on Facebook.
Mipacha was founded in Cuzco, the heart of Peru. They provide high-quality, unisex footwear, all handmade by local Peruvians and inspired by the beautiful landscapes and vibrant culture of Peru. Not only is Mipacha perfect for SXSW, you can feel good rockin’ them as 10% of profits are used to fund projects for the people, children, and communities of Cuzco.
Find out more on Facebook!
March 07, 2014 via Pepsi