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Pepsi® globally premiered the latest evolution of the brand’s 2014 football campaign – an interactive film and TV commercial that celebrate football and music proving that “NOW IS WHAT YOU MAKE IT.” Starring the impressive 2014 Pepsi all-star #FutbolNow lineup – Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi – the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie’s iconic classic, “Heroes” – available on iTunes.
The interactive film of the commercial provides an immersive viewing experience, with a series of original moments for fans to unlock. The “now” is put directly into the hands of the fan, with additional interactive content to delve deeper into digital beat sensation Stony’s tour through the streets of Rio – allowing them to create their own experience.
The compelling, interactive escape offers twists and turns to the story of the footballers, Rio, Stony and Janelle and how their worlds sync up, all brought to life in an engaging, uniquely shareable way.