We can’t get enough of Soy El Mismo, the third studio album by the Bronx’s resident Latino heartthrob, Prince Royce. The album signifies the sultry singer’s rise to international acclaim. Born Geoffrey Rojas, Royce was raised by Dominican parents. English was his first language, but his Latin background was something he felt deeply connected to throughout his life. Now, almost ten years since his start, Prince Royce’s decision to pursue his dreams of becoming one of the biggest crossover artists in history are truly coming to fruition.
Soy El Mismo marks his first major label debut with Sony Music Latin, part of a two-pronged deal with Sony that will see an English full length scheduled to come out in the fall of 2014 through RCA Records. Royce never had any other intentions. “From day one that was the plan,” Royce told Billboard, “to cross over. All my albums have had English songs and Spanglish in them. It was just a matter of when and where and how. You can’t really plan a crossover. But for me at least, it was always in the works.”
Prince Royce sings a popified version of the bachata that inspired him when he was young, listening to Aventura, and trying to craft his own sound. His third album shows immense growth, with a markedly R&B infused vocal tone that carves out a permanent place for him in the landscape of mainstream music. From the heart-wrenching ballad “Nada,” to the pop anthem “Already Missing You” featuring Selena Gomez, it’s a complete collection of songs that carry the listener through all the highs and lows of modern emotional life.
Watch the video for “Te Robaré” above and pick up a copy of Soy El Mismo on iTunes.