The latest global premiere from the Pepsi Beats of the Beautiful Game visual album is a pairing of Brazil’s young, aspiring talent: Cine Favela director Armando Fonseca brings “Guerreira” by rising female Brazilian rap trio Pearls Negras to life and captures the spirit of the favelas in this exuberant short film.
From Morro do Vidigal, a Rio de Janerio community, the ladies of Pearls Negras inject the vibrancy of their home country into the electric baile funk in their single, “Guerreira” – which means “Warrior Woman.”
Showcasing the hidden talent and overwhelming passion and creativity that flows from the favelas of Brazil, the partnership between Pepsi and Cine Favela – a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors – spotlights the global impact music, film and sports can have across the globe.
Cine Favela students and alumni submitted short films, each with their own interpretation of the “Guerreira” track. Brazilian-born and South by Southwest Award-winning director, Guilherme Marcondes partnered with Pepsi to mentor the participating filmmakers and select one film for inclusion in the Pepsi Beats of the Beautiful Game visual album.
The selected film by the talented Armando Fonseca follows a young boy through the colorful streets of Brazil. On his journey, he shows the world the early ardor and loyalty for the sport of football – from watching the game with his extended family, painting flags on his street and trading the traditional player stickers to finding a ball and pitch wherever possible, football is life and life is football for this Brazilian boy.
Take a look at the standout film above and download “Guerreira” and the complete 11-track Pepsi Beats of the Beautiful Game on iTunes.