Eleven songs. Eleven films. Millions of fans all over the world. One beautiful game. This is what makes up Pepsi Beats of the Beautiful Game.
Last week we debuted the first short film “Heroes” – the film set to Janelle Monáe’s refreshed take on David Bowie’s iconic “Heroes” – by a talented collective of creators called The Young Astronauts. Now approaching 1 million views, we’re excited to share more!
Here’s a glimpse of what’s to come: internationally-recognized reggaeton superstar Don Omar’s track “Pura Vida” has been visually interpreted by widely acclaimed director Jessy Terrero. Shot on location in Mexico City, they called on a few friends you might recognize. Check out an exclusive sneak peek.
Pepsi Beats of the Beautiful Game showcases an eclectic mix of rising and celebrated musical artists from around the world including Kelly Rowland, Janelle Monáe, Rita Ora, Don Omar, Santigold, R3hab, Eva Simons, Timbaland and Jetta alongside regional favorites Pearls Negras (Brazil), Jolin Tsai (Taiwan) and Hassan El Shafei (Egypt). These songs serve as the inspiration for 11 short films by dynamic directors including Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers.
The complete 11-track Pepsi Beats of the Beautiful Game album will be available June 9 internationally and June 10 in the U.S. Pre-order on iTunes and follow @Pepsi on Twitter using #FUTBOLNOW for the most up-to-date news.