Melbourne Victory's women's team is banking on new signings and increased corporate sponsorship to give it the on- and off-field muscle to go one better in this season's W-League following its grand final loss to Sydney last season.
Victory will have a new captain in youthful Matilda Stephanie Catley, while its attacking stocks will be boosted by the recruitment of Lisa De Vanna, one of Australia's most experienced and effective strikers.
The Perth-born forward has scored 26 goals in 75 appearances with the Matildas and is one of four national team players - Catley, Ashley Brown and Brianna Davey - in Victory's 20-player squad.
Welsh import Jessica Fishlock is also backing up for another season.
Football Federation Victoria chief executive Mitchell Murphy points to the fact the club now has six corporate sponsors as a healthy indicator of growth in interest in the women's game.
"Female participation remains the fastest-growing sector in football and a thriving W-League competition, and the success of the Matildas in recent years have not gone unnoticed," he said.
Victory coach David Edmondson believes the club's depth makes it a real championship contender this season.
"We have a great balance of local, interstate and international players,'' he said. ''To have four Matildas players representing Melbourne Victory this season is a huge bonus for us.
"The experience they have gained on the international stage will no doubt hold them and the rest of the squad in good stead, particularly for new captain Steph Catley, who shows all the attributes to be an outstanding leader.''
Melbourne Victory plays the Women's Premier League All-Stars of Victoria in a match on Saturday at John Cain Memorial Park.