The video for The Virgins’ single, “Prima Materia,” packs some serious punch. The band takes to the ring for a dimly lit boxing match and spar session. Taking their cues from Christina Cruz, the #1 ranked boxer in the US, The Virgins play out the guitar riffs amidst the blood and sweat. It was filmed at the Atlas Gym in Flatbush, New York, and directed by Warren Fu.
The video is a nice way to show all the different NYC spaces the indie band’s music has touched. In contrast, NOWNESS released a video of a live performance of the same song filmed at Le Baron night club in Manhattan. Award winning photographer, Ryan McGinley, drenched lead singer, Donald Cumming, in pink lights to capture a different side of the song.