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Soft Drink Information

If you're doing a school report or want to know more about the soft drink industry, following are suggested readings and contact information on our trade associations.

  1. Allen, Patrick. Secret Formula. New York: Harper Business, 1994.
  2. Cash, Howard G. All in Flavour: The Canadian Soft Drink Industry and its Association. Toronto, Canada, 1992.
  3. Dietz, Lawrence. Soda Pop: The History, Advertising, Art and Memorabilia of Soft Drinks in America. New York: Simon & Schuster, 1973.
  4. Enrico, Roger and Jesse Kornbluth. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam Books. 1986.
  5. Erlbach, Arlene. Soda Pop: How It's Made. Minneapolis, MN: Lerner Publications, 1994.
  6. Lofland, Cheryl. The National Soft Drink Association: A Tradition of Service. Washington, D.C.: National Soft Drink Association, 1986.
  7. Louis, J.C., and Harvey Yazijiam. The Cola Wars. New York: Everest House, 1980.
  8. Mack, Walter, and Peter Buckley. No Time Lost. New York: Anheneum, 1982.
  9. Martin, Milward W. Twelve Full Ounces. 2nd ed. New York: Holt, Rinehart, and Wilson, 1969.
  10. Mattera, Philip. Inside U.S. Business: A Concise Encyclopedia of Leading Industries. Homewood: Dow Jones-Irwin, 1987.
  11. Oliver, Thomas. The Real Coke: The Real Story. New York: Random House, 1986.
  12. Pendergrast, Mark. For God, Country and Coca-Cola. New York: Charles Scribner's Sons, 1983.
  13. Poundstone, William. Big Secrets. New York: William Morrow & Co., 1983.
  14. Sculley, John and J.A. Byrne. Odyssey: Pepsi to Apple. New York: Harper & Row, 1987.
  15. Tchudi, S.N. Soda Poppery: The History of Soft Drinks in America. New York: Charles Scribner's Sons, 1986.
  16. Tollison, R.D., D.P. Kaplan and R.S. Higgins. Competition and Concentration: The Economics of the Carbonated Soft Drink Industry. Massachusetts: Lexington Books, 1991.
  17. Vehling, Bill and Michael Hunt. Pepsi-Cola Collectibles. Indiana: L-W Book Sales, 1986.
  18. Williams, A.A. Sensory Quality in Foods and Beverages. New York: Halsted Press, 1983.
  19. Woodroff, Jasper Guy. Beverages: Carbonated and Uncarbonated. Westport, CT: AVI Publishing Co., 1981.

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Last Updated: May 2008